In the last few weeks, I’ve been curating a lot of content regarding the benefits of content marketing for your dealership. It’s a powerful

What is worse than having someone complain about your dealership on social media? Having a competing brand answering their complaint with an

What do you do when your dealership’s online social media community has many members and very little participation? You activate them! It i

In this blog you will learn how to use videos and carefully designed micro-sites we call mouse-traps, to produce for your car dealership mor

You have your social media communities in place and are starting to see people join. You see the number of members begin to climb and think

If you have already set up your social media accounts, are you happy with the results you are seeing from these platforms? If not, you might

What would you do if your sales staff was so busy with current sales that they did not have time to follow up on any new leads they received

Here are some of the quickest ways to destroy the community that you worked hard to create: Blame a mistake on others Refuse to adm

When you think of content marketing for your dealership, do you think about the blog posts only, or do you realize that content is everywher

You may not know this, but email has the best ROI of all the marketing strategies. SalesForce reports that according to a recent study from