Facebook just released a new feature allowing you, with a few clicks, to spy on your competitor’s Facebook Ad Strategy, so you know exactly

What’s the key to marketing in an era of advanced technology? As Tesla marketers and similar companies show, it’s not just about old school

Well, it’s no secret that video should be a critical component of your dealership’s content marketing strategy. With YouTube now being the s

The automotive industry is changing and selling cars isn’t quite what it used to be. If you’ve been in the business long enough, you know th

The automotive industry and the way we go about business is changing. Long gone are the days of traditional media marketing campaigns to sel

I’m quite excited about the content of this blog because I finally found an easy way to help you create the absolute best trade-appraisal ex

Today, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, wh

While it’s true that some successful salespeople are just naturally talented, hard work can pay off even for those who don’t have the gift o

Depending on who you ask and the businesses involved, some people would argue that sales is actually a subset of marketing. Whether you agre

Car dealerships aren’t exactly like other businesses. The product being sold is much more valuable, much more practical, and much more caugh