If content is King, then video is the Emperor. If your dealership is not yet taking advantage of video marketing to engage with potential bu

Everyone in the automotive marketing industry knows that people don’t just drive from dealership to dealership searching for a vehicle anymo

I’m sure you are familiar with the voice broadcasts technology; you know the frustrating calls you get at dinner time blasting through your

Wait, wait, wait… what are you saying? You’re not yet using SMS marketing and sending text messages to your customers? Ouch, you’re missing

If I say “Email Marketing” are you thinking about technology, or are you thinking more of it as an art form for communications? Should I dar

Facebook just released a new feature allowing you, with a few clicks, to spy on your competitor’s Facebook Ad Strategy, so you know exactly

What’s the key to marketing in an era of advanced technology? As Tesla marketers and similar companies show, it’s not just about old school

Well, it’s no secret that video should be a critical component of your dealership’s content marketing strategy. With YouTube now being the s

The automotive industry is changing and selling cars isn’t quite what it used to be. If you’ve been in the business long enough, you know th

The automotive industry and the way we go about business is changing. Long gone are the days of traditional media marketing campaigns to sel